Insights
Direct mail, explained for local businesses
Sourced, plain-English guides on how luxury-envelope direct mail compares with Google and Meta ads, what goes wrong, and how you will know it worked.
All articles
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Direct mail vs. Google and Meta
7 Reasons Direct Mail Beats Google Ads for Local Home Services in 2027
Google clicks in home services cost $8.33 and a lead $90.92. Seven sourced reasons luxury direct mail at 4–7¢ a home belongs in your 2027 budget.
7 min read
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Direct mail, done right
5 Mistakes Local Businesses Make with Direct Mail
No tracking, blending in, no next step, judging one drop by clicks, the wrong homes: five direct mail mistakes local businesses make, and the fix for each.
6 min read
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Measurement
How tracking works: how do you know direct mail is working?
Four ways RSVP shows what a mailing did: QR codes, call tracking, site traffic lift and match-back, plus a checklist of what you provide.
6 min read
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